字幕表 動画を再生する 英語字幕をプリント Everyone's favourite Swedish furniture store How do we pronounce it? In the UK, most people say: [clips of English people saying “IKEA”] The pronunciation here is: but in the adverts in the UK, it's pronounced slightly differently [clips of UK adverts] This sounds like the Swedish pronunciation, which is something like: Now of course Swedish and English are different languages with different sounds As native English speakers we look at the letters I K E A and pronounce it as: and in fact this is what the adverts in the US do [clip of US advert] but the adverts in the UK choose a more Swedish pronunciation [clip of UK adverts] Why? Perhaps to educate the ignorant British consumer? or maybe to remind us of its Swedish roots Who knows! But what is interesting is that the CEO of IKEA pronounces it in a more English way when he's speaking to English people: [clip of CEO saying “IKEA” to English people] and a more Swedish way when he's talking to Swedish people: [clip of CEO saying “IKEA” to Swedish people] So say IKEA if you want to sound English and want everyone in the UK to understand you or say IKEA if you want to show off your Swedish knowledge Comment below and let me know how you pronounce this Swedish furniture store adjö!