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  • previously on started I started a company called Not Mine, which is a platform to share 6.1 2nd looping videos.

  • I have a rich nemesis called Aria who embarrassed me in a game of chess.

  • I started to work on, not fine.

  • And then suddenly Aria launched resigned before us, allowing people to share 5.9 2nd videos.

  • He beat me to it, man.

  • He launched re vine before, not mine.

  • What a sly motherfucker, man.

  • He knew exactly what I was doing and he just cut me off just like that.

  • And now I'm not the first anymore.

  • It's crazy like, you know, I don't know why he has to do that.

  • I mean, doesn't have already enough money.

  • It's just crazy, man, like every time I feel like I hit a brick wall and then I get so close to what I want and then boom, another brick wall.

  • It's frustrating.

  • Sometimes it just feels like a like a stupid game, like someone's looking over my shoulders, just like making a fool out of myself.

  • It's making me running around like an idiot and was your hungry man.

  • I kind of forgot you were here Nah, I'm good.

  • Do you ever feel like we're part of a show or something?

  • Like old obstacles we call up against it so hard they seem like they're impossible.

  • But the very last second really solved.

  • It's like the Truman Show.

  • Jim Carey didn't feel that way.

  • No, not at all.

  • I don't know what you're talking about.

  • Not even like, a little bit.

  • You mean, like, imagine if this whole thing, this whole situation that we're in, it's all just for a web series for, like, a YouTube channel or something, Because all we're saying, yeah, that's so silly.

  • You have way too much imagination.

  • I mean, if it were a Web series, it would be a pretty damn boring Web series or something.

  • Which is why you are definitely the best school to go to bed.

  • Wait, I get here.

  • Um, we're just outside, and then we walked here.

  • Yeah, but what was the path that we came from?

  • Path dude way Just took the road.

  • Yeah.

  • Okay.

  • Whatever.

  • Come with me.

  • Sandwiches.

  • Yeah, sure.

  • Uh uh.

  • Thanks.

  • All right.

  • So let me tell you why I really find is a huge threat.

  • Their success, It all comes down to marketing basically the perception over brands nobody knows about.

  • Not fine, but everyone knows about, really.

  • Suddenly he became the first member.

  • And in marketing that is extremely important, especially for a product like not fine or we find perception to be the best is actually way more important to actually be the best.

  • I mean, let's say our servers can handle, you know, way more requests.

  • And are you?

  • I slightly better.

  • Does that make us the best?

  • No, not really.

  • Because in people's minds, Re Vine was first looping video company.

  • Hence the best company.

  • And since they've launched before us, they can brand themselves as whatever they want, because the public will believe them.

  • Now let's take an example.

  • Think catch up.

  • What company do you think makes a schedule?

  • All right, exactly, Heinz.

  • But that's because they were first movers.

  • That's what you think.

  • They're the best.

  • Now you think about it.

  • Who do you think the second company is for?

  • Chumps?

  • Exactly.

  • You don't know.

  • Nobody cares.

  • Nobody cares when your second Everyone only cares when you're first.

  • So same thing for Jack Daniel's for whiskey.

  • And, like Tesla for electric cars That's why we need to be the first for the looping videos, but we're not so basically.

  • Now.

  • People think of looping videos they'll think of refined.

  • Not not.

  • That's because there's a market leader and no matter what, we can't be.

  • First, however, not always lost, though we cannot be first in the looping video sharing platform, we can try to be first on something else.

  • Basically, we have to avoid the competition and come up with her own product category.

  • Here's an example.

  • IBM used to be the leading company computers, right?

  • But then other companies want to get in on the action.

  • Like, have you heard of Borough Control data and CR or Sperry Mean the shoe company?

  • No, I didn't talk about computers right now.

  • Why would I talk about shoes?

  • Enemies?

  • Those were companies that want to make computers.

  • Also, the only one who succeeded and often called the second largest computer company was D.

  • C.

  • Why were they successful?

  • Because they weren't competing in the computer market.

  • They were competing in the micro computers, so they were the first microcomputer product category.

  • What happened to the other companies?

  • Those other companies were too focused on getting people to like their brand, which is extremely hard, by the way, because once a perception is made by a person, it's really hard to change your minds.

  • What they should have done is to try to think of a subcategory, that digger thrive on and be first at people.

  • Don't give a shit.

  • What's better, Be careful what's new.

  • So here's my proposal and new category.

  • We are going to make four hour non looping videos on the platform.

  • Four hours.

  • Genius.

  • That was a joke, but yeah.

  • Oh, no.

  • I just haven't thought about anything yet, But, I mean, we have to pick it.

  • That techno tropical really did a number on us.

  • Hold on.

  • He sees every engineer they all know about revived.

  • I've won.

  • The Valley knows everybody.

  • Yeah.

  • I mean, we're basically lost her first mover advantage.

  • Wait.

  • Everyone in the valley knows about it.

  • Wait, It wasn't only attack Russia upon it.

  • Yeah, only TechCrunch wrote about it.

  • Dude, nobody in the value makes videos.

  • Only technicians know about remind.

  • Refine is first in the minds of engineers.

  • But they're not our target market.

  • So we're not too late to be the first in the minds of creators and social.

  • You know, I always wanted to go.

  • What were they like?

  • I own a boat.

  • If you keep it dark hair.

  • It's like you're trapped here forever.

  • I kind of like us.

  • Right?

  • What do you mean, but insane?

  • You know, if you want to try owning a boat, I got this great game boating.

  • Gotta try.

  • It's really realistic.

  • It's really realistic.

  • It's really realistic.

  • It's like Truman Show.

  • What was that?

  • Sandwiches.

  • I kind of like us, right?

  • Hey, Dom, can I talk to you for a sec?

  • Yeah, what's up?

  • So I ran the simulation.

  • You asked me to and not buy one.

  • Yeah, they're not violent.

  • We've got the preliminary results of the experiment and it looks like the success rate is only about 17%.

  • Should be terminated.

  • No, let's keep it running.

  • There's always a chance the metrics will increase hard.

  • The other simulations going well.

  • Some of the other seem promising, like finally and fine book.

  • I consider you to report to highlight the features that are most predicted.

  • Our success that'll be great, but let's keep an eye on that, not I'm really curious how it ends.

  • It might just tell us the perfect lobster and pop in April fools everybody.

  • So, yeah, we are not in a simulation.

  • This episode is not part of the cannon, so don't worry about that.

  • So I just want to say thank you for watching this episode, But you liked it.

  • If you like it, don't forget to subscribe.

  • And then also like, this video.

  • Thank you so much.

  • Just a little announcement.

  • I am going to take a break on the start of the series.

  • I'm going to skip Episode six.

  • So instead of doing it next month, I'm going to do it next next month.

  • Uh, sorry about that, but I need to take a break.

  • And the reason why I'm thinking break is actually because I want to make more videos and these videos take a long time.

  • And I kind of want to try to make two videos a week for the next month.

  • A lot of exciting stuff I'm going to do.

  • So hopefully you can enjoy the Continental put out later.

  • But yeah.

  • So, for startups, Siri's, you're gonna have to wait a little bit for that.

previously on started I started a company called Not Mine, which is a platform to share 6.1 2nd looping videos.

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スタートアップEP 05|競争とマーケティングへの対応 (STARTUP EP 05 | Dealing With Competition And Marketing)

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    林宜悉 に公開 2021 年 01 月 14 日
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