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  • Hello Dragons, my name Istvan, and I'm the founder of number.

  • It's a range of child friendly household cleaning products that are powered by plants.

  • Today I'm here to offer you a chance to invest £85,000 in exchange for a 3% stake in the business.

  • A few years ago, my sister gave birth to my first ever, any three young.

  • She told me that she had trouble washing her milk photos.

  • Being a chemist myself in the Normandy manager for 10 years, I decided to invent milk buster.

  • This is a patented baby bottle cleaner that removes the milk rested juice by the touching milk, fats and proteins from plastic.

  • It's very easy to use all you need to do.

  • It's at the bit off water and spray milk buster twice, and if you don't have a bottle brush with you, it's okay because you can just shake it and you can see that the bottle is clearing up when you smell it.

  • The odor is now neutralize without any use off chemical fragrances.

  • Then, two years ago, I decided to come up with my second product, which a sticky stopper.

  • This is an antibacterial cleaner that this bleach free powered by corn and coconuts.

  • And then, lastly, we have laundry lover.

  • This is our no residue baby clothes detergent, which is scraped for Children with sensitive skin.

  • Next month, we will be launching in around 90 boots stores nationwide.

  • We are also in early discussions with two major retailers here in the U.

  • K.

  • Thank you samples.

  • Oh, yes.

  • It's a polished pitch from Von See who's looking for £85,000 for 3% of his child friendly natural cleaning product business.

  • Sir.

  • Thank you.

  • Thank you.

  • To Casa Limon is first put the scientists company under the microscope either, if you know what I mean.

  • This baby.

  • Well, yes, I do.

  • We taken a brand to 54 distributors around the world.

  • I know that this sector very well.

  • So at the moment are you traded?

  • Yes.

  • So 2016.

  • We turned over £8000 on.

  • Then, in 2017 we turned over £33,000.

  • And then in 2018 we turned over £34,000 A little.

  • Yes, basing your valuation?

  • Yeah, I thought it was I just like I thought three million?

  • Yeah.

  • Yeah, I'm puzzled did you say?

  • 3% or 30%?

  • 3%.

  • Devaluing this.

  • A 2.8 million?

  • Yes, that's correct.

  • Um, we got anything else you want to say?

  • No.

  • Yeah.

  • We have a patent from What's the pattern?

  • Have you had the pattern valued?

  • Uh, not professionally valued.

  • Not so.

  • Where'd you get this pie in the sky evaluation from?

  • Yeah.

  • So it's down to the deal set.

  • We have now struck, but none of those have happened.

  • None of it's happened yet.

  • Yeah, I know that.

  • This true?

  • So what is worth £2.8 million today?

  • I would say it's really down to the brand that I've created.

  • You have got a brandy sold?

  • Nothing.

  • Are you hiding something?

  • If you've got £2.5 million with cash somewhere No, no, no.

  • Yeah.

  • Yeah.

  • So you see, you see what you get basically with me, you haven't.

  • Well, you could see what you get with May.

  • I think it's absolutely ridiculous.

  • And you know what?

  • I don't even want to spend the time going through your product because it's completely alienated May.

  • So I don't even know where to go apart from to tell you that I'm out.

  • Oh, incensed by von Valuation.

  • Peter Jones bows out.

  • Will the dens queen of Green Deborah Maiden find chemistry with the cleaning fluids Formulations?

  • Why is this different from other plant based cleaning products?

  • So the difference is that, actually, other surface cleaners that our plant based either wouldn't claim the antibacterial part, or if they claim the antibacterial part, we would have maybe something similar in terms of technology.

  • But so you have.

  • I mean, there's a very big brand out that it is an antibacterial cleaner.

  • Yes, yes, Debra.

  • So these three products have existing brands that do exactly what these do in a plant based, environmentally friendly formula.

  • You know what, Debra?

  • Actually, if you do the market research, you'll find out that these ICO brands their market share is really tiny.

  • It is, But it's not a small Is your market share?

  • Yeah.

  • Yeah.

  • So to suggest that this could be worth anything near 2.8 million is loopy.

  • And you don't look loopy.

  • Yeah, I'm really sorry.

  • I'm gonna answer that.

  • You don't need to say anything else, okay?

  • I'm I go.

  • Next I'm out.

  • Oh, sorry to hear of this.

  • Debra Deborah Mead and briskly dispenses with the entrepreneur becoming the second dragon out with bombs Valuation hindering his success so far.

  • Well, Sarah Davies, see any reason to invest?

  • You came in here, I was excited.

  • And then you started pitching in you, this chemist, that north this stuff and I'm getting more and more on board.

  • And then it kind of insulted us all coming in trying to claim that that the business was worth that on all the credibility that you hide your lost us all o e.

  • I mean, if you can give me a good reason why I would want to invest in this Now is your time to convince because I'm on the verge of giving you them couple of words.

  • When?

  • Not long ago, I was desperate to invest in your business.

  • Okay.

  • Yeah.

  • So we have a number of exciting licensing partnership proposal.

  • Who wants a licenses?

  • I'm afraid I cannot tell you the company name because we have got these a turn over there big.

  • You can't give me the name of these people.

  • Unfortunately, I can't because we're bound by a letter of intent.

  • You could be telling me anything what they promised you in the minimum guarantee.

  • Yeah.

  • So this is We're looking at 700,000 units rescue, and we have 10.

  • Excuse.

  • So what's the longer term vision?

  • Is this the product range?

  • Now, are you more?

  • Thanks for asking the question.

  • Because I'm also dying to tell you this eso actually have, like, about 20 other products that that I have in my in my plan one is a fabric softener that this vegan on dhe.

  • Then I'm also developing a bottle brush this morning.

  • What?

  • Yes, exactly.

  • The news that Vaughn has more products on the potential license deal up his sleeve has freshened up the atmosphere in the den.

  • Now, take Giovanni wants to know more about the entrepreneur's business acumen.

  • You're great at inventing products, but I don't know how good you are at marketing and selling.

  • How are we gonna build your brand?

  • So what I'm planning to do if we get the investment, we will be hiring marketing and sales director, hiring the marketing and sales director.

  • I mean, that's really not what I want to hear from an entrepreneur.

  • I want to hear that you can take this business forward on marketer and seller as well.

  • Now I do like the space on DDE, and I think it's an area that can grow.

  • But the problem is that you don't have a marketing plan, and that's where I can help you.

  • So here's my offer.

  • I'm gonna ask for a lot of equity, all of the money for 45% of your business, and that's a good offer.

  • It's a huge turnaround for Von as Taylor, Giovanni offers the full £80,000 but it comes at a price 15 times more equity than the 3% the entrepreneur wanted to give away.

  • Will to Castleman also want to nurture this fledgling business to success.

  • Are you a shocked attention offer as we are shocked?

  • You're asking Yes, you know, it fails.

  • We're now even.

  • But yes, Um, I'm in the baby world tippers, bottles and that sort of thing.

  • So I'm gonna make you an offer.

  • Okay?

  • On backing you, because I believe that we could go places.

  • I'll give you all of the money.

  • Yeah, for 45%.

  • Okay.

  • Thank you.

  • Tucker.

  • I know you've had a bit of a grilling here.

  • Yeah, and I think That's because you put it all on the back foot.

  • And I think there's a lesson to be learned for you there.

  • I think what these two guys can offer you is excellent.

  • However, the big potential for this is in the US, and that is a market that I think I could add value with Soul Mile.

  • Fact is subject to how these two guys feel I would be up for a three way split, giving you 1/3 of the money for 15% of the business.

  • Okay.

  • All right.

  • Thank you, Sarah.

  • Yeah.

  • Um um I think that's that's reasonable.

  • And it could be quite a formidable team for you.

  • One part of it doesn't want to give it away.

  • Come on, Uncle T.

  • You know what?

  • Gold.

  • Okay, you've now got enough from the golden tria.

  • Sure.

  • Okay.

  • Um, can I have a minute?

  • I'm good.

  • Thank thank you.

  • Von has pulled off a coup by enticing a three way coalition of dragons, but with a collective offer of 45% that's 42% more than he was willing to give away.

  • His chances of securing a more favorable deal now rests solely on his ability to negotiate.

  • Okay.

  • Um, yeah, eso yet it's It's it's it's great to receive offer very generous offers, but the equity that you are asking for us Just way, way, way too much.

  • Um, yeah, We can try to meet somewhere, but one that was part of the mistaking made coming of the dent.

  • Right.

  • If you'd come with a more sensible valuation and realistic, you wouldn't be giving away 45% of your company so unfortunate from my side, because we're gonna have to split it three ways.

  • 15% each to go any lower than that wouldn't give us the incentive to do it.

  • Would you be open to, say, putting an offer on your own?

  • You ignoring us?

  • Sorry.

  • I mean, if you're talking to taste, you might well find.

  • I just say I'm out.

  • I'm the elder statesman here.

  • Needs some respect.

  • No, I'm just asking if there's room for us to negotiate because 45% that's really high.

  • I would reduce my state to 13% if they agree.

  • Yeah, and sorrow.

  • What I would do is, um, the 45% between the three of us 15% each, but I would go down to the 13% if we got our money back in 12 months.

  • Yeah, I'd agree with that.

  • Yeah.

  • Okay.

  • Um right.

  • Okay.

  • Yeah.

  • This is, like 10 10 15 10 times more.

  • Um okay.

  • Yeah.

  • Yeah, I cannot, even for my words.

  • But they're basically I understand where you're coming from, but 45 to 39 it's very high.

  • Um oh, right.

  • Right.

  • So, yes, I think I'll be happy to accept the offer.

  • Yes, we'll make this thing we're gonna do develop were said it.

  • Thank you.

  • Thank you.

  • Don't congratulate you.

  • Yeah.

Hello Dragons, my name Istvan, and I'm the founder of number.

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狂気のターンアラウンド?ドラゴンズが起業家を野蛮にした後、彼を支援する!!!!| ドラゴンズデン - BBC (CRAZIEST TURNAROUND? Dragons savage entrepreneur and then back him!!!! | Dragons' Den - BBC)

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    林宜悉 に公開 2021 年 01 月 14 日
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