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  • Thank you very much, ok actually I'd like you to ignore and forget this technology here for a moment this running here and think about the moon

  • Think moon plays an incredibly important role in Chinese culture

  • it defines the calendar

  • it also in the source of inspiration for thousands of poets, artists and writers

  • So, in ancient times to take the idea of the moon and express it

  • This's quite a complex process

  • and it was done using oracle bones

  • producing this kind of artifact

  • it was very difficult, and it was magical and mysterious process

  • and it was confined to a very very small proportion of population

  • and it was used to hold things like ceremonies

  • so people use the flow of information

  • and a form of control and it was very limited access

  • because it was so difficult to produce

  • You think about what happened when pen and brush and ink and paper came along

  • Suddendly, open up the ability for people to express their ideas to a much broader audience

  • it also generated new art forms, calligraphy, painting, etc

  • and provided a route for people to join the government through examinations

  • and through writings of history and things like that

  • So slowly, the number of people who are able to express their ideas increased

  • Print, was a major revolution

  • you think about Chinese printing machine in particular

  • very complex devices because the numbers of the characters

  • Actually setting of a press for a book took a long time

  • and it required a huge amount of investment

  • in terms of the machinery, in terms of the type setting

  • and actually distributing the books

  • So again, you had a small group of people who are very much in control

  • of the means of production, at the same time

  • you're expanding the overall size of the market and the readership by making it more broadly available

  • Now, along came the computer, things have changed quite considerably

  • now we can all express our feelings about the moon, using our computer

  • We can take graphically, we can write, we can do match-ups all kinds of things

  • and we can broadcast it to an absolutely global audience

  • the same time however, what that has meant is it increased the pressure for innovation

  • everyone now can produce on their computer

  • hundreds of millions of people worldwide

  • people can access on the internet

  • so it's more and more pressure for us to create

  • better, more interesting, more compelling content

  • same time, is putting pressure on traditional publishing models

  • before a tv stations or a magazine was licensed to print many

  • and then suddenly it's not so easy now

  • because so many people could produce content

  • now it seems a new revolution for touch on tablet or smartphones

  • and you see a company revolution in terms of again in the way you interact and generate content

  • through for example mobile apps, on your phone and on your tablet

  • so the audience is increasing pretty close now to a billion smartphone users

  • and that will continue to grow and computer users will also continue to increase as well

  • at the same time, the barriers of entry continuing to go down

  • because more and more of us can do it

  • So, a lot of people begin to wonder what's the next big trend

  • Last five years in technology this tremendous growth in smartphones

  • markets have come from no where

  • suddenly you see all the excitement say they're on their iPhone5 which was launched last week

  • and in the sense of disappointment there was no wow factor that got people really excited

  • and that shows, really, the revolution, the technology,

  • has raised a certain level of maturity

  • So, what is the next big thing

  • we believe the next big thing is actually not just one big thing

  • it's gonna be millions of little things

  • and what's gonna make that possible is 3D printing

  • now 3D printing has been around for quite a while now

  • in the background, going on, it was sort of invented in the University of Bath by a professor there

  • and then companies like MakerBot in the US who's started to work to popularize the technology

  • so now in a situation where a 3D printer costs for consumers probably around $2000

  • in another words, it's pretty much the same price the printers used to cost through pc network, creating one for your home

  • and you can see the price will continue to go down in the future

  • so it's gonna become a truly, accessable technology for everyone

  • so what's 3D printing does? it gives the idea, it gives the promise that everyone can be a maker

  • tomorrow I know at TED is also talking about maker, but using a 3D printer we can print our own clothes maybe, we can print our own ornaments

  • or we can do our own devices like this

  • this is just some of the examples that we've done

  • so you see you can make things for yourself

  • you wanna be a little bit more creative, you can actually make things, we can maybe sell things

  • think of it is perfect just came in time build to order, somebody sees it, they like it

  • you send a file to a printer and bam, it's done

  • all they purchase is the file, you share the file with them, they print it on their printer

  • so opens up this tremendous opportunity

  • and it also opens up the possibility for website like Kickstarter, I don't know if you're familiar with it

  • but if you have an idea you gonna present your idea and people will fund the idea

  • so actually have this chance to create an amazing business all through 3D printing

  • but actually, yes, everyone could be a maker

  • but it requires a team to make it really happen

  • a couple of weeks ago at VIA we hosted together, we used some ventures

  • and the first hardware, software business started to invent in the world, not just in Taiwan

  • and we had over hundred people come and we put them into teams and came out with ideas

  • what kind of products for the future they'd like to create

  • and what was very clear is it requires multiple disciplines

  • if you are a designer, you are not necessarily a manufacturer

  • if you're a software engineer and having work in the industry for over twenty years

  • I can tell you this that it doesn't mean you understand hardware

  • you need to be able to bring all thess skills together into a team to make it happen

  • VIA, we've in the technology business for a long time

  • and we mainly focus on creating platforms

  • at TEDxShanghai a few months ago we introduced this which is called APC and it's a $49 pc the first one world used Android

  • it was about creating a platform and the time we looked at it and there was no case, why was there no case

  • one of the reasons is we want people to think and build the cases themselves

  • and one thing they can do actually is to use the 3D printer to create the case and prototype it

  • so what we put together here is our 3D printing platform

  • as you can see, it's kind of a messy process here

  • you've a got a pc, you've got a motherboard and you've also got the printer itself

  • and all these things to work together, so we're focusing integrate and make it smooth and make it easy for people to carry out

  • it even has some software controls we put in there which make the processing and the productions the files much easier

  • as I said earlier, what's important also is not just about technology

  • it's not just creating a platform

  • it's about creating an ecosystem in a culture around it

  • a culture that encourages, collaboration,

  • Chinese poet used to get inspirations from the moon along probably, drinking few glasses of wine

  • And unfortunately, that's not the model for ths kind of innovation

  • Much is there, I'd enjoy that. it's about bringing people together from business disciplines

  • and figuring out how they can all fit into the picture and contribute towards it

  • now Taiwan it actually has an amazing infrastructure

  • for making this happen, it's got a world leading pc industry

  • IT hardware, and if anything held it back

  • in my opinion, it's always relied on Intel and Microsoft to do the thinking

  • and that was ok when the pc industry is really growing

  • but it now suddenly you gotta think something different, we have a very powerful IT industry

  • a growing software and cloud service capability

  • a creative community we can all see today

  • an entrepreneur spirit that's really driven the growth of this island

  • very very strong manufacutring capability, it's the government that encourages this kind of environment

  • and finally, it's exciting to see the emergence of collaboration spaces where people coming together to do this kind of thing

  • so 3D inspiration is about what

  • it's about taking an idea, something simple like this, it may actually look quite simple

  • this is a moon, which we printed earlier

  • it's about taking that idea and turning into an product

  • now, to begin with that product requires a simple product

  • it could be smaller, maybe be some jewelries or it could be a paper weigh in the office

  • could maybe in a different color, could have a character on it, or logos all kinds of things

  • so first just simple productisation

  • second now it produce a wave to the prototyping

  • for storification and socialization

  • where in the hot phases of internet and things what is gonna happen in the future

  • how we're gonna embed the internet

  • into everyone device, it provides a perfect vehicle for making that happen

  • just thinking in the future, you adding that to connectivity

  • you adding senses, so maybe you could have environmental information, weather information, picking that up

  • you adding video capability or you add in audio

  • and suddenly you got a product roadmap, you've got a story around the product

  • you've also got a clear product identity build around the original concept

  • you can also share that concept, share the ip and files with people working on similar things

  • So, this is the kind of process that we need to be thinking about in the future creating the idea, prototype it

  • start with the simple stuff, get the feedback from the market

  • from that build the story, build the roadmap, socialize it by getting it connected and sensification

  • this all may sound a little fanciful right now, but the speed the technology is moving it

  • it's gonna happen very fast, I said also, it's about collaboration

  • no longer an individual can have a great idea, it needs a team

  • it needs people who got capability in all different areas

  • perhaps before it wasn't quite necessarily

  • then it's prototype, the great thing about the web is that if you have a lousy idea

  • you don't have to spend million dollars finding out that nobody wants to buy it

  • you can put in design and people will tell you

  • that's how prototyping can help

  • and then the next stage is actually manufaturing, as I mentioned earlier, Taiwan has that space

  • it's got thousands of great manufacturers who can turn a product into

  • who can turn an idea into mass produced product

  • and finally it's about morphing, taking it beyond the original idea, into all different areas

  • so, just to finish, we are back to the moon, while I've been printing, and you can see how it works

  • and we also have a demo over there when it's finished

  • but this is just a start, think the potential of this technology is enormous and it really gives an opporunity to shoot for the moon in the future. Thank you.

Thank you very much, ok actually I'd like you to ignore and forget this technology here for a moment this running here and think about the moon

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A2 初級

TEDx] スマート3D、未来を印刷する:リチャード・ブラウン、TEDxTaipei 2012にて (【TEDx】智慧3D,列印未來:Richard Brown at TEDxTaipei 2012)

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    林俊源 に公開 2021 年 01 月 14 日
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