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  • Do you know where what you buy or where or eight comes from?

  • Do you know whose hands what you've bought has passed through?

  • Do you think about it?

  • Do you care now?

  • I'm a consumer.

  • I'll just like everyone else.

  • I buy things.

  • I wear things.

  • I ate things.

  • But these are questions that have plagued me for a really long time.

  • Why?

  • Well, I work in very large and very complex organizations, the ones that are generally held to task over everything they do or don't do.

  • And it's my role to work across these organizations and their supply chains to reduce their impact on the environment and the communities in which they operate.

  • So basically, I'm a professional sustainability person.

  • The good news is that so many of us want to buy a sustainable goods.

  • We want to know that the people who made our clothes were paid fairly and that the environment wasn't harmed in producing the food we ate.

  • In fact, 66% of this even say we're willing to pay Maur for sustainable goods.

  • And of course, you and I want to know that what we've bought was sore sustainably.

  • But how do we know these well, we need to ask a whole bunch of very important and valid questions.

  • There's just one teeny tiny problem.

  • The supply chains of everything we buy.

  • A really, really complex.

  • I know this because it's my job to collect the data and look at it from all the way through the process.

  • It's incredibly important work.

  • But I gotta tell you, it's not a Z.

  • Let me give you an example.

  • Okay, so here, this is a cake.

  • So for you, this might look like celebratory goodness.

  • Sameh.

  • This is a source of potentially unsustainable palm oil.

  • Now, Palmer, as I'm sure many of you know, has been linked to pretty horrible farming practices and the destruction of the orangutan habitat where not produced sustainably.

  • So this cake is a minefield when it comes to thinking about whether or not it's sustainable.

  • So let's start with the cake.

  • Is there oil in it is at palm oil.

  • If it's 8% by weight, how much oil guarding the cake The cream layers Has that got palm oil in it as well, Or did that fall below the reportable fresh hold the OSS ing?

  • So our manufacturer they get that from another manufacturer?

  • Oh, and they just changed their manufacturers.

  • So did the new manufacturer get the briefing from us on the palm oil for the pommel?

  • What do we know about isn't sustainable, is it?

  • Certified into what method and all?

  • Do we have the certificates on file?

  • A very chocolate Sprinkles on the cake.

  • Are you kidding me?

  • Did the supplier include the daughter from the Sprinkles and what they gave us?

  • I'm gonna have to go on, bring them.

  • And so it goes on in this example alone, Justin.

  • Whether or not the palm oil sustainable, there's about 30 data points.

  • Oh, you want to know, Like the conditions of the factory or whether it's vegan, GMO free, organic free range.

  • Well, you're gonna need a whole lot more data points.

  • All these from one really valid question.

  • So why is it that this is a question we should be asking?

  • Well, we have a reported 40.3 million people in some form of modern slavery and the supply chains of the products we buy.

  • It's estimated 71% of them are women, and we're in the midst of the sixth great extinction the Anthropocene, or age of humans, because it's us that's having the impact.

  • This is not okay.

  • The data that I collect, it's a person.

  • It's a habitat are going to tell you.

  • Sometimes you can't say that through the spreadsheets.

  • But I really I can't lose sight of these because it's my analysis of these daughter that enables a company to make a more sustainable decision.

  • But sometimes companies don't have the visibility that I nade.

  • So whether it's through limitations of information or ignorance or sometimes deliberate avoidance and this lack of transparency, it's a huge problem for everyone.

  • In fact, in a study done last year, which was a global study, 54% of the manufacturers surveyed said they had no visibility into their supply chain and sustainability related risks.

  • So we've got a bit of a problem, a really big gap.

  • But what if there was a better way?

  • What if there was a way we couldn't get faster and more accurate data toe help us solve these supply chain issues?

  • What if I could open up my cupboard and scan everything in there, get a full suite of information about what was there from who made it where it's from, the country of origin.

  • The greenhouse gas emissions along the supply chain, the conditions of the factory.

  • What if technology could help us solve and crack the sustainability code?

  • Well, industries actually beginning to deploy this type of technology so it enables people like May 2 more readily act on the information I've received.

  • So Blockchain, combined with mobile and smart tags, has been used to trace Juna provided to restaurants in Japan.

  • Blockchain has also been used to verify fair pay the workers for 1000 coconuts.

  • What if we could actually train out supply chains to self chick or to identify where there was a gap or an anomaly in the sustainability data?

  • What if we could order it continuously rather than just at a point in time?

  • What if we could combine machine learning as an application of artificial intelligence and Blockchain to not just identify and trace, but to validate and assure that the right thing from raw material to finish product was done correctly all the way through the process?

  • I believe, and it's my firm belief that it's gonna be this type of data and accelerated process through Blockchain digital technology and signatures and artificial intelligence is going to be crucial in enabling us to collect the data to eradicate the issues I mentioned earlier.

  • And we shouldn't be shying away from these.

  • We should embrace it because sustainability affects us all.

  • And so we all need to fight.

  • It's your fight as consumers to ask where what you've bought has come from and challenge the answers that you're given.

  • It's the corporate fight toe work with like minded suppliers who are galvanized towards making these changes.

  • And it's my fight to continue to pour through those Richard spread shades today and analyzing and grinding the data with a firm eye in the technology of tomorrow.

  • And this should give you a resounding sense of hope that there are solutions that by challenging the status quo, thinking creatively and changing out mindset about how things have always being done, that we can adopt new and exciting ways to change the game on how we conduct ourselves as corporate CE and consumers across an increasingly smaller world.

Do you know where what you buy or where or eight comes from?

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B1 中級

持続可能性への複雑な道|オリビア・タイラー|TED Institute (The complex path to sustainability | Olivia Tyler | TED Institute)

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    林宜悉 に公開 2021 年 01 月 14 日
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